Digital and Social Marketing

  • Hosted VoIP Guide 2012

    Author name: Not supplied
    Author organisation: IP Solutions
    Publication date: 31/01/2012
    Upload date: 15/02/2012

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    This guide has been produced to give an overview of some of the benefits of Hosted VoIP and how implementing a Hosted VoIP System can benefit your business.

  • Delivering Supporter Benefits Through The Web

    Author name: Paul Sypko
    Author organisation: BlueSpark Consulting
    Publication date: 27/04/2006
    Upload date: 14/04/2011

    Supporter expectations about the range and quality of services they are able to receive via the web are now greater than ever. For many people, the Internet is the first port of call when they look for holidays, buy books or CDs, book seats at the theatre, research topics of interest to them and so on.

  • Customer Relationship Management

    Author name: Paul Sypko
    Author organisation: BlueSpark Consulting
    Publication date: 27/04/2006
    Upload date: 15/04/2011

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    This article considers the concept of Customer relationship Management (CRM) in relation to the not-for-profit sector and argues why software alone is not enough to develop a relationship with an organisation’s stakeholders.

  • Valuing Your Customers – an Introduction to CRM

    Author name: Graham Jones
    Author organisation: BlueSpark Consulting
    Publication date: 27/04/2006
    Upload date: 15/04/2011

    All not for profit (NfP) organisations have recognised ‘customers’. However, in Custome Relationship Management (CRM), the definition of customer extends beyond the organisation’s supporters; it also includes business partners (eg. in supplying services),sponsors, full-time and voluntary officers, employees, the public, the media, regulatory bodies and any other key stakeholder.

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