Targeted email marketing campaigns

Our new targeted email marketing campaigns provide the opportunity to share surveys, reports, publications and events with the CFG mailing list.

Our member mailing list has over 4,000 contacts, primarily Directors/Heads of Finance, meaning your email would go directly to decision-makers.

The scheme is currently in a pilot phase, so opportunities are limited to one email every two months, and are offered on a first-come, first-serve basis. 

The content of these emails should provide value to the sector and CFG members.

This opportunity will allow you to target either the whole CFG mailing list, or specific groups. The groups you will be able to segment into are as below:

  • Income/revenue
  • Location
  • Charity Commission category (subsector)

The email will consist solely of your content and can have your branding. A template email is available here.

All you need to do is create the copy you would like to be used and sent by the CFG Marketing Team. We will also need:

  • Branding guidelines, including colours and fonts
  • A banner for the top of the email
  • Any other visuals
  • Subject line and preview

We will also to provide up-to-date analytics whenever you need, including Mailchimp metrics after your email, such as open and click through rates.

Please complete the booking form here.

Full terms and conditions can be found here.