Gift Aid

Charities get ready for Gift Aid Awareness Day 2021

2021 #TickTheBox campaign is a chance to demonstrate impact and thank donors.

Every penny counts for charities in 2021 so this year’s Gift Aid Awareness Day is more important than ever. On 7 October 2021, charities will take to social media to raise awareness of this vital tax relief.

Gift Aid is worth £1.3 billion to the sector, but every year more than £500 million goes unclaimed. Now in its fourth year, this one-day campaign raises awareness among donors and volunteers to #TickTheBox.

To help charities claim more, a range of activities for charities will be held on the day:

  • a Gift Aid webinar with HMRC, open to CFG members and non-members
  • a dedicated Gift Aid helpline for charities run by Buzzacott
  • the publication of the 2021 Guide to Gift Aid


Caron Bradshaw, CEO of CFG, comments: “CFG’s fourth Gift Aid Awareness Day on 7 October is an important day in the charity calendar. This year, we’re encouraging the sector to come together on social media to share the impact and importance of Gift Aid. That small act of ticking the Gift Aid box makes a huge difference to so many lives. This day gives us an opportunity to both express our thanks to those who have supported vital charitable work during this past year and encourage more people to tick the box.”

Download the 2021 GAAD Social Media Toolkit.


About Gift Aid Awareness Day

Gift Aid Awareness Day and the #TickTheBox campaign was launched by CFG in 2018 to raise public awareness of this often-misunderstood tax relief, and provide the charity sector with more expert advice and information on how they can maximise Gift Aid for their organisations.


Media Contact:

For more information about any of the activities planned for Gift Aid Awareness Day, email Emma Abbott, Communications Manager.

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